The project began with creating a web app centered around Baltimore, designed to educate users about
the city through engaging, scannable content. Each page was tied to a QR code placed throughout the
event, allowing users to scan and learn about a specific Baltimore location in real time.
While every page needed its own unique identity, the overall experience had to feel cohesive so
users could easily revisit and explore the content later. The process started with
research—gathering key facts and stories about each location—followed by designing individual pages
that balanced clarity, engagement, and consistency across the app.